PESO Model
Not all foods are created equal. Choose the ones that are right for you and your body.
The PESO model stands for Paid, Earned, Shared, and Owned media. It's a framework used in marketing to categorize and strategize different types of media channels for promoting content, products, or services.
- **Paid Media** refers to any marketing effort that requires payment to place your content in front of an audience. This includes traditional advertising, pay-per-click (PPC) advertising, sponsored content, and social media ads.
- **Earned Media** is exposure you earn through word-of-mouth, buzz, or viral campaigns. It can include press coverage, social media mentions, reviews, and recommendations from others.
- **Shared Media** involves sharing content through social media platforms, forums, and by leveraging influencers. It's essentially the social aspect of your online presence where content can be shared by you and your audience.
- **Owned Media** is any web property that you control and is unique to your brand. This includes your website, blogs, email newsletters, and social media profiles.
Lists are great ways to stay on track. Write down some big things you want to accomplish and some smaller things, too.
Check the list regularly
Don’t forget to check in and see how you’re doing. Just because you don’t achieve the big goals right away doesn’t mean you’re not making progress.
Reward yourself
When you succeed in achieving a goal, be it a big one or a small one, make sure to pat yourself on the back.
Think positively
Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did.
Not all foods are created equal. Choose the ones that are right for you and your body. With the right foods as part of your routine, you'll feel better, sleep sounder and live healthier.
