PESO MODEL
The PESO model stands for Paid, Earned, Shared, and Owned media. It's a framework used in marketing to categorize and strategize different types of media channels for promoting content, products, or services.
Paid Media refers to any marketing effort that requires payment to place your content in front of an audience. This includes traditional advertising, pay-per-click (PPC) advertising, sponsored content, and social media ads.
Earned Media is exposure you earn through word-of-mouth, buzz, or viral campaigns. It can include press coverage, social media mentions, reviews, and recommendations from others.
Shared Media involves sharing content through social media platforms, forums, and by leveraging influencers. It's essentially the social aspect of your online presence where content can be shared by you and your audience.
Owned Media is any web property that you control and is unique to your brand. This includes your website, blogs, email newsletters, and social media profiles.
Conversion Rate refers to the percentage of visitors to your landing page that complete a desired action, out of the total number of visitors. This desired action can vary depending on the goals of your marketing campaign, such as making a purchase, joining your email list, registering for a webinar, or any other desired action for your business. Essentially, it's a measure of how effectively a campaign converts its audience into customers or leads. For instance, if you have 100 visitors to your landing page and 2 of them make a purchase, your conversion rate would be 2%. Including videos in my posts increases my conversion rate. What works best for you?
What are you doing to stand out online? If you want to spice up your social media posts with eye-catching graphics, look no further than Canva! Even if you're not a graphic designer, this user-friendly tool can help you level up your digital marketing game. Canva's Bulk Create tool lets you instantly generate dozens of branded graphics at once - quotes, testimonials, promos, tips - done in minutes! Attend my Canva training to learn new techniques and get your questions answered.
Do you know the difference between email marketing and email nurturing? Email marketing blasts out general messages to everyone, while email nurturing creates personalized journeys for the recipients, focusing on building lasting relationships. Think of it as the VIP treatment in your inbox! Offer real value through business tips that highlight your expertise. This approach not only demonstrates your authority but also builds trust and rapport with your audience. It's not just about sending emails; it's about creating meaningful connections until your audience is ready to explore your products or services. Use drip email campaigns to genuinely connect and convert. Because when you educate and inform with precision, engagement and conversions naturally follow.
A Digital Business Card is a modern version of a traditional printed business card, but it has way more features! Imagine not having to purchase or carry around a stack of printed business cards that usually get discarded. Instead, you can have an updated, digital version that is accessible from a smartphone or computer. Share your contact details instantly and bypass distributing physical cards. Save money and offer interactive features like clickable links and social media buttons, enhancing connection and boosting promotional efforts. They can be shared with anyone, anywhere, by simply showing your QR code, or sharing your link over email, text, or social media.
Juggling multiple tasks as a solopreneur can be overwhelming. That's why a good Customer Relationship Management (CRM) system is a necessity! It organizes your contacts, streamlines communication, helps with follow-up, and boosts productivity. Incorporating a CRM into your business operations is not just about managing customer data; it's about transforming how you engage with your customers and drive your business forward. Organize your contacts, schedules, tasks, and notes.
Do you know your Customer Avatar? This ideal client profile includes key details like demographics, interests, and behaviors. By understanding your customer avatar, you can precisely target the right audience to ensure your messaging and offerings directly appeals to their wants, needs, and interests. Crafting buyer personas highlights unique challenges and preferences based on their time and money availability. That helps to guide you in tailoring your offerings and marketing messages to meet their specific needs.
File compression is powerful — but use it wisely! Compression reduces file size for sharing videos, sending email attachments, and archiving. Compressing files comes with trade-offs. Some formats reduce quality (lossy compression), especially images, video, and audio. Compressing the same file multiple times can make it worse. Compressed files can also become corrupted. Compressed files can hide malicious content. Some formats require special software to open. ZIP is universal. TIP: Keep your original files and compress copies for sharing or storage. Efficiency isn’t about working harder. It’s about working smarter.
Compelling content attracts your audience and keeps them engaged. It's the difference between a polite conversation and an enthralling story that you can't walk away from. Compelling content resonates on a personal level, it speaks directly to the needs, desires, or curiosities of your audience. It's authentic, relatable, and full of value, making your audience feel seen, understood, and eager for more. Whether it's through a captivating story, a powerful call to action, or an irresistible offer, compelling content is what makes your audience think, "This is exactly what I need to hear!" It's the secret sauce to building trust, creating real connections online, and ultimately, becoming an influencer in your space.
