Tech Term Trivia

Understanding digital marketing can be overwhelming and intimidating. Learn terminology in a fun and simple way. Every week I will post a new tech term to expand your knowledge. Some of the terms have accompanying videos. Follow me on social media and join my email list to receive weekly emails with new tech terms and upcoming training events.

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WEEKLY FEATURED POST

August 7, 2026
DNS stands for Domain Name System. It's like the phone book of the internet. When you type a web address into your Internet browser, DNS is what translates that web address (like www.example.com) into the IP address (such as 100.24.208.97) that computers use to identify each other on the network. Without DNS, you would have to remember and enter the IP address of every website you wanted to visit, which would be quite cumbersome. DNS makes it possible for us to use memorable domain names to navigate the internet easily. It operates globally, managing the mapping between the names of websites and their corresponding IP addresses.
August 7, 2026
DNS stands for Domain Name System. It's like the phone book of the internet. When you type a web address into your Internet browser, DNS is what translates that web address (like www.example.com) into the IP address (such as 100.24.208.97) that computers use to identify each other on the network. Without DNS, you would have to remember and enter the IP address of every website you wanted to visit, which would be quite cumbersome. DNS makes it possible for us to use memorable domain names to navigate the internet easily. It operates globally, managing the mapping between the names of websites and their corresponding IP addresses.
July 31, 2026
Understanding image size quality is crucial to mastering the art of imagery! It's more than just how good a photo looks at first glance; it's about balancing image size, resolution, dimensions, and file format. High resolutions like 4k have incredible detail and clarity but increases file size, presenting challenges when storage or transfer speed is limited. Striking the right balance based on your usage is essential. Whether it’s professional printing, online content, or sharing on social platforms where speed may trump resolution, every decision shapes the final outcome - every pixel matters.
July 24, 2026
The DISC personality model is a framework that categorizes human behavior into four distinct styles. Each style is associated with specific traits and behaviors. (D) Dominance (I) Influence (S) Steadiness (C) Conscientiousness Understanding DISC profiles can be incredibly beneficial for personal growth, improving communication, and enhancing teamwork by recognizing and valuing the diverse behavioral styles of others.
July 17, 2026
An irresistible offer is one that seems too good to pass up. It's a proposition that provides such tremendous value, or perceived value, that the target audience feels compelled to take immediate action. It combines a high-quality product or service with an unbeatable price, exclusive benefits, or a limited-time urgency that taps into the fear of missing out (FOMO). The key is to strike the perfect balance between offering something where the value far exceeds the cost and makes it so appealing that it becomes a no-brainer decision. To truly make your offer irresistible, always ensure it aligns with the needs and desires of your target audience.
July 10, 2026
Strip mining computer data refers to the process of extracting valuable information or insights from large databases. Similar to how strip mining removes layers of earth to access minerals, this process involves analyzing vast amounts of digital data to uncover valuable information. Tech support scams use strip mining. The scammer impersonates a legitimate tech support representative. They use this false authority to gain the victim's trust and make their claims seem credible. This might be done via a virus with the victim's computer that requires a phone call to remove. There is a critical need for awareness and skepticism when dealing with technical assistance. Tech support scams are sophisticated, well-planned operations that exploit trust and vulnerabilities for financial gain. It's essential to verify the legitimacy of any tech support, avoid installing software at the direction of someone you don't know, and always be cautious about giving access or financial information to anyone who has contacted you. Educating yourself on these tactics is the best defense against falling victim to such schemes.
72 dpi and 300 dpi grid comparisons showing pixel density in 1 inch.
July 4, 2026
One of the fundamental concepts you need to be familiar with is DPI (dots per inch) . Have you ever noticed how an image at 72 dpi displays larger, more visible pixels? This is called a pixelated image. On the other hand, a 300 dpi image provides much finer detail and smoother transitions, making it ideal for high-quality images. When creating digital content, choosing the right image resolution is key to ensuring your visuals look crisp and professional on all devices.
Colorful funnel of people icons feeding into wallet cash and a rising pink growth arrow
June 26, 2026
A LEAD is someone who has shown interest in your business by filling out a form, subscribing to your newsletter, or engaging with your social content. A lead is the first step in the sales process. A PROSPECT is a lead who has been QUALIFIED as fitting your target market and is likely to become a customer. They have been assessed for fit based on certain criteria such as need, budget, and timeline. An analogy is an investigator trying to solve a case. A LEAD is someone who could potentially guide them closer to solving the case. A PROSPECT is like a suspect. The factors, behaviors, or circumstances determine if they are the right fit.
June 19, 2026
Inbound Marketing is about creating valuable content that has positive impacts on people and your business, attracting prospects to your website through relevant and helpful content. Outbound Marketing refers to traditional marketing methods such as TV ads, billboards, and cold calling, where the message is broadcast to a large audience. Which type of marketing do you use? Which type of marketing do you respond to?
Friendly white robot using a laptop, surrounded by colorful icons for web, search, settings, email, and AI.
June 12, 2026
An AI agent is an AI system that can perceive information, make decisions, and take actions to achieve a goal, often with some degree of autonomy. Think of the difference between: Traditional AI chatbot: Answers your questions. AI agent: Answers questions and can perform tasks on your behalf. If you say: Find the cheapest flight to Tokyo next month and email me the options. A basic chatbot might tell you how to search for flights. An AI agent could: Search flight websites. Compare prices. Select the best options. Draft or send an email. Ask follow-up questions if needed. A common AI Agent pattern is: Observe → Think → Act → Observe → Repeat
Woman recording a podcast at a desk, speaking into a microphone beside a laptop and phone camera
June 5, 2026
A PODCAST is designed primarily for listening. People tune in while driving, exercising, or multitasking. A VODCAST (video podcast) combines audio with video, allowing viewers to see the host, guests, demonstrations, graphics, and more. Which is better? It depends on your audience and goals. If visuals help tell your story or showcase your expertise, a vodcast may be the way to go. If your audience prefers content on the go, a podcast can be a great fit. Many creators do both. Record a vodcast and repurpose the audio as a podcast. You can also use clips on social media. Do you prefer to watch or listen?
Infographic comparing JPG, PNG, and GIF formats with sample images and features.
May 29, 2026
JPG is great for photos. It uses lossy compression, which means some quality is lost each time the image is saved, but it significantly reduces file sizes. It's perfect for web use where you need a balance between quality and speed of loading.
Central megaphone icon surrounded by media and communication symbols in a blue and orange circle
May 22, 2026
Learn effective content marketing strategies to engage your audience. Start improving your digital marketing today!
API icon on a monitor with red down arrow and green up arrow

API

May 15, 2026
API stands for Application Programming Interface, which is a set of rules that allows different software entities to communicate with each other. Think of it as a bridge that lets apps "talk" to one another smoothly and efficiently. Whether you're booking flights, checking weather, or scrolling through social media, APIs are working behind the scenes to make it all seamless. EXAMPLES: • Uber uses Google Maps API to show your location and route. • Your phone uses a weather API • Payment processing uses Stripe API Now you can use vibe coding and APIs to create your own custom apps!
May 8, 2026
AIDA stands for Attention, Interest, Desire, and Action. It's a classic marketing model that outlines the process a consumer goes through when engaging with a marketing message. ​ ​ ATTENTION : Grab audience attention with eye-catching visuals to make them want to learn more. ​ ​ INTEREST : Show how your product or service resonates with their wants or needs. ​ ​ DESIRE : Highlight your UVP and how it solves their problem or improves their situation. ​ ​ ACTION : Create a clear & compelling call-to-action that encourages them to make a decision. ​ ​It's a powerful framework for crafting compelling marketing messages and strategies.
Four image aspect ratios labeled 16:9, 1:1, 4:5, and 9:16 in purple, teal, orange, and pink.
May 1, 2026
Ever wonder why your photos and videos look perfect on one platform but weird on another? Aspect ratio is the width and height of an image or video (like 1:1, 4:5, or 16:9). It determines how your content fits on the screen. Why does it matter? Because every platform displays content differently. The right aspect ratio makes your post look professional, prevents awkward cropping, and helps your content take up more screen space to boost visibility and engagement. Bottom line: If your content isn’t sized right, you’re losing attention before your message even lands. So, before you post, double-check the optimal ratio for the platform you're using.
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