Video captions aren’t just for accessibility. Follow these tips for conversions.
VIDEO CAPTIONS
🎯 1. Most people skim
- Don’t caption every word
- Break speech into punchy phrases
- Emphasize key ideas
🔑 2. Highlight what matters to drive action
- Bold keywords
- Line breaks for emphasis
- Timing to match key moments
💓 3. Sync captions with emotional beats
- Problem → pause → caption hits
- Insight → caption reinforces
- Call-to-action → caption makes it undeniable
📱 4. Design for mobile first
- Large, readable font
- 2 lines max per caption
- High contrast
- Keep captions in the “safe zone”
🤑 5. Use captions to sell (without sounding salesy)
Instead of: “Sign up for my training…”
Use: “Want a simple system?” “I’ll show you how.”
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